Everyone wants to rank their video higher in YouTube search in order to get more audience. There are several ways to tweak the performance of your videos in order to achieve certain goals on it. It’s also the same to optimize your explainer videos on YouTube.
We also provides some insights on how you can optimize your YouTube video’s online presence a.k.a YouTube SEO. There are also some rumors about certain techniques to make its position higher, but some of them are just not true or just myth.
There are various ways to promote your brand on YouTube. Here are some of the most popularly used paid methods to promote brands on YouTube:
Partnership with Creators
This doesn’t mean you have to do any paid marketing campaigns, though. You can still generate organic reach for your brand. Let’s take a look at some content marketing methods on YouTube:
It doesn’t matter how big of a reach that you gain if your own content is not really worth staying for. You need to create not only high-quality content, but also content that people want. Here are several types of videos that are popular on YouTube today:
Advertising on YouTube
YouTube advertising is increasingly popular because of several things, including:
Availability of influencers/creators
Scale of reach and engagement generated from ads
So which ones are the myths? Let’s see the list below.
1. Keywords on the file name
Many people consider that adding keywords to the file name will help the video SEO. They think that YouTube will recognize it directly from the first time the video is uploaded on YouTube, but this is completely wrong. YouTube doesn’t care about the video file name. You can name it whatever you want, and it doesn’t affect the video SEO.
2. Adding transcript on description Box
I see many people put their video transcripts on the description box. It may help on Google SEO if you put the transcript on your blog post, but not on YouTube. You just need to write a short introduction about your video that consists of your keywords to make YouTube recognize it. Copy and paste your script on the description box considered as spammy, and I believe you won’t do that.
3. Amount of YouTube Likes and favorites
The number of YouTube likes and favorites on video does not affect YouTube’s ranking position. YouTube knows that it will be easy to hack, so they don’t consider likes and favorites as ranking factors. So don’t waste your time to fake or buy YouTube likes and favorites.
4. Embedded on many websites
Of course, it is a very nice thing to have your video embedded on many websites. If the website drive traffic to your video, it will be good for your SEO ranking. However, if you are trying to game this and embed your video on dummy blogs that don’t drive any traffic to your video, it will be useless.
5. Number of shares
This point is almost the same as point 4 above. If it drives traffic and increases playtime on your video, that is a positive signal for your video SEO. There is no point If your video is shared by hundreds of robots that don’t drive you any traffic.
It is a little bit unclear. If you have a lot of subscribers on your channel, of course, you will generate more watch time on your video. But the number of subscribers is not a ranking factor. Video from the smaller channel will outrank video from the bigger channel if they have more high audience retention to their video.
People think that if they have more views to their video, they will rank better on YouTube search. No, YouTube doesn’t consider the number of views. What matters most is watch time, or we can say a video with high audience retention will rank better on YouTube.
8. Calls to Action
What’s the best way to get people to do what you want? Well, you ask them!
Asking viewers to subscribe is not begging. They get to decide whether your channel is worthy of their subscription.
You can use the YouTube end screen feature to make subscribing easier for viewers (as in, they don’t have to look away from the video to click “subscribe”).
9. Engagement Metrics
Track how viewers are engaging with each of your videos to determine the best variation of several elements in your YouTube channel and videos. These are the elements that you should perform an A/B test on:
Topics covered in YouTube videos vary from funny videos of people falling to TED talking about how to hack people’s computers. The range of topics covered in YouTube videos is vast. People can find anything they want to find on YouTube — but how do you aim for the right group of audience?
The first thing you need to do is defining your exact target audience. No estimates, just precise definition, e.g. tech geeks with a knack for over-the-top desktop computer.
Only then will you be able to formulate videos which can effectively pique their interests. Check out this video from Linus Tech Tips, a channel that covers PC building in an extreme scale.
SEO is important to get a higher rank on YouTube, but following these myths may lead you to nothing. If you really want to get a better position on YouTube, try improving your content first. Longer watching time means a better position for your video on YouTube.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro